Gen Z wallets aren’t empty — they’re compartmentalized
Spending hasn’t disappeared.
It’s being reallocated.
Less on food, more on skincare.
Less impulse, more intention.
The real issue isn’t price.
It’s positioning
If your product isn’t selling,
it’s not always because it’s too expensive —
it might be because it’s not a priority.
Stop racing to the bottom.
Start owning your category.